The Paul Mellon Centre for Studies in British Art is a unique organisation that promotes original research into the history of British art and architecture. Keepthinking established their digital strategy and designed and developed a new brand and website. An online journal and digital catalogues will follow up soon.
Keepthinking designed the digital brand, based on the values and feelings associated with the Centre: ambitious, forward thinking, scholarly, elegant, world class, research. It develops through the main logotype, strapline and glyph versions.
The homepage presents the main activities of the centre, quick links to the main sections, as well as visiting information.
Events can be easily browsed and filtered by type and date.
Each page can include different modules, such as image galleries, maps, related events, biographies, and so on...allowing a great customisation.
Images can be enlarged and enjoyed in greater detail through the use of a lightbox.
The website includes the extensive listing of Yale Press publications, linking to the YP online shop.
Every page is very visual and appealing.
The whole website is fully responsive and it adapts to any screen size.
