White Cube

White Cube is a leading contemporary art gallery with spaces worldwide, representing renowned artists like Tracey Emin, Damien Hirst, and Anselm Kiefer. As one of the world’s first museum-quality commercial galleries, it needed a digital presence that reflected its stature.

While White Cube has since launched a new site, Qi CMS continues to power its collections management.

Aligned with White Cube’s ethos, the design provides a clean, neutral backdrop, letting the art take centre stage. Navigation remains familiar, but separate overview and listing pages enhance visual impact and user flow.

With usability at its core, the site featured prioritised content, enhanced filters, and intuitive browsing tools. Qi CMS enables seamless connections between artists, exhibitions, news, and shop content, creating a cohesive experience. A responsive layout with vertical scrolling improves readability, while enhanced social media and newsletter integration boost White Cube’s digital presence

We rationalised the organisation of information to display the audience with an overview of the exhibition, featured artworks, artist profiles and any related content, which can be navigated with an anchoring tool to easily sift through, users can add the exhibitions to calendars and share on social media.

White Cube needed an online showcase of curated works that were for sale. We provided them with a public URL section with a private log-in interface for only invited participants to be able to gain access to view and contact.