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Norkin Digital Art New York

The most beautiful images by the best photographers, enhanced by Scott Norkin to make them absolutely perfect. A perfect combination of Art and Science, like the circular, ever changing logo designed by punkt. Simplicity is the key. Like the code that analyses every image to determine the colours of the circles.

The Norkin Digital Art website on a desktop computer.
  • punkt designed a dynamic brand, which uses a series of concentric circles to express purity, perfection and science. The circles change for each image, allowing for the time to load.

    Screen of a photograph on the Norkin Digital Art website.
  • Bespoke software written by Keepthinking analyse each image's colour palette, creates sub palettes and use them to literally paint the circles on top of the images. The width of each circle is directly related to the amount of the same colour on the image.

    Painted circles on top of an image, the width of each circle is directly related to the amount of the same colour on the image.
  • Overall, the effect is the one of an ever changing brand, which relates directly to the beautiful images and the work of Scott Norking and his team.

    Series of images with painted circles on them, the width of each circle is directly related to the amount of the same colour on each image.