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Catalogue for Philanthropy

One day in 2007 we received an email message complimenting us for our work on Universal Leonardo and asking whether we had an office in the US, as we had been considered for a new project. We had not at the time, but we won the project nevertheless and started working across the Atlantic on a very exciting proposition: help organising and promote charitable giving in Massachusetts, Washington and (by extent) the whole of the US. The current website was not designed by Keepthinking.

A dying tree on dry grass. Photography commissioned by the Catalogue for Philanthropy.
  • Over the course of a few weeks working on site (Boston) as well as remotely, we clarified the full scope of the project, produced wire frames and designs for its two main components: a software to catalogue and assess charitable organisations and a website to promote charitable giving.

    Screen of the Catalogue for Philanthropy charities visual search page.
  • George McCully, the president of the Catalogue for Philanthropy, had devised a tree as a metaphor for organising and promoting non-profit institutions. A tree is a symbol for growth as well as one for organisation. Our design followed the metaphor closely and came up with an interactive interface to allow lateral connections.

    An interactive interface using a tree as a metaphor for organising and promoting non-profit institutions.